Our History
Sona Corp is a third-generation family-owned business which traces its roots back to the 80s. The family began as distributor of audio cassettes and over the next decade moved into the manufacturing of audio cassettes and DVDs. The company was exporting to various regional markets and was one of the dominant players in the South Asia region.
In the late 90’s, Pakistan’s bulk packaging market witnessed a major shift where the traditional Jutes Bags were replaced with polypropylene bags (PP), the family decided to diversify by acquiring a struggling manufacturing plant and established M/s. MODERN FIBRES PVT LTD.
The company was in the business of importing polypropylene granules and manufacturing of poly propylene bags and related plastic products and also manufacturing Fibers and importing related raw materials for it.The company was revamped and the new management invested in the latest machinery, and was able to well serve the leading textile export houses of the country.
Post the financial crisis of ‘08, the company shifted its focus towards real estate development. The company had accumulated a valuable land bank over the years and wanted to develop it to help address the acute land shortage in Karachi. The company has developed mid rise residential apartment buildings and has been part of various investor consortiums to fund iconic real estate projects.
In 2017, the third generation joined the family business. Their aim was to deploy the cash generated from legacy businesses and build the company capital towards driving innovation in the country. Today, SonaCorp primarily serves as a family office looking to make investments in public and private markets in Pakistan. We eagerly want to be partners with companies and entrepreneurs that are driving sustainable growth in the country. With Pakistan having a young population looking for job opportunities and a better life, and the country being exposed to the adverse impacts of climate change, we want to play our part to help Pakistan strive for a green and prosperous future.
Director's Message
The Team
Mr. Abdul Jabbar A. Motiwala
Chairman
Mr. Abdul Jabbar is a seasoned businessman with over 35 years of business experience. He has been involved in a wide array of industries in the manufacturing sector before shifting his focus towards real estate development and the local equity markets. He has served as the chairman of ...
Mr. Anas A. Jabbar Motiwala
CEO
Mr. Anas graduated on the dean’s list from University of Toronto in 2015 Specialist in Finance and Economics. Post-graduation he worked in a management trainee program in the capital markets division of TD bank in Toronto. He worked under 4 different teams during his tenor at the bank. He than moved back to Pakistan to assist the company in developing their own in-house research function so it can become a leading family office.
Mr. Usama A. Jabbar Motiwala
Chief Operating Officer (COO) & Director
Mr. Osama Graduated from University of Toronto with honors in bachelors of commerce. He has been in the dean’s list for all four years. Mr. Osama has been part of the business since 2017 and actively managing the Local Equity & Real Estate business.
Ms.Yumna A. Jabbar Motiwala
(Director)
She joined the family investment firm 2 years ago. She has studied at Ryerson University and has experience working in a startup in Toronto. She is assisting the company's venture capital arm by helping navigate the growing startup and tech ecosystem in Pakistan.
Mr. Syed Umair Anwer, FCCA
Chief Finance Officer (CFO)
An FCCA with14 Years of experience in the field of Account & Finance. He has a diversified and in-depth professional work experience at various largelocal organizations ranging from Banking, Trading, Equities&Manufacturing. Mr. Umair Heads the Accounting &Finance Department of the Company.
Mr. Syed Manib Imam, CFA
Head of Research
Manib has over 10 years of experience in the field of Capital Markets and Consulting. He has joined SonaCorp as a Head of Research in Jun 2021. Prior to SonaCorp, he was associated with Dun & Bradstreet as an Associate Consultant where he had worked on various projects from GCC and Pakistan. Throughout his career, he has developed understanding on various sectors. His areas of expertise include Financial Modelling, Project Feasibility and Valuation, and Portfolio Management. He holds a CFA Charter holder.